Eletive started just before Covid hit with three founders — and we were its first employees. Five people, one office, and a conviction that employee engagement should be measured in real time, not once a year. No second office, no shortcuts: we grew the company side by side with the founders, through a pandemic and a scale-up.
Philip built and ran the go-to-market engine that carried the company from 600 kSEK to 100 MSEK in ARR. Sasha built the product and the platform the whole thing stood on — and still works there today, leading the AI charge with agentic workflows and company-wide AI training.
The experience goes beyond the Nordics. Eletive grew into international markets early, with customers spanning everything from SMB to enterprise, and our work — go-to-market, platform architecture, and AI workshops for large enterprises — has played out on a global stage.
Having done it once, we know where startups actually break: product-market fit, first hires, first million, first hundred. That's the experience we bring — not just a check.
The journey reached its next chapter when Eletive secured a growth investment from Accel-KKR — the exit that lets us invest today. Read about it ↗
And we practice what we back: as angels, we've made five investments so far — and one of them has already had a successful exit.